Social media isn’t just for content marketing -it’s also a great relationship-building tool. You can reference any interviews or guest appearances on your website to demonstrate your skillset. In addition to posting content on social media, consider hosting a webinar or podcast or offering to be a guest on an existing financial podcast. Your followers and connections will start associating your knowledge with you and your brand, positioning you as an industry leader.
If you don’t have time to post every day, use automation to schedule social media posts in advance. Instead of getting overly promotional, offer value by consistently sharing financial tips and resources on social media sites.
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Even if your bookkeeping business is a side hustle, your professional profiles should make it look as if you live and breathe bookkeeping. Share your expertiseīookkeeping clients want to work with professionals who are experts in their field. It gives you a chance to reach thousands of potential clients where they’re already looking for bookkeeping services or, at the very least, spending time online.įor example, LinkedIn can be a useful marketing tool since many working professionals (who may be prospective clients ) already gather on that platform to network with their industry colleagues and grow their businesses.īelow are two ways you can effectively market your bookkeeping services on social media platforms. With most Americans using at least one social network, social media marketing is a key part of every lead generation strategy. The good news is that effectively promoting your business can be as simple as focusing on these five steps that work for both bookkeeping firms and freelancers. Prospective clients may turn to another solution if you don’t stand out. Just about everyone these days is experiencing content overload, with brands fighting for attention on every platform.
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How to get bookkeeping clientsĮven if you’re the best bookkeeper in your area, you need to market yourself to ensure potential clients know it. If you want to show your ideal clients that you’re the best solution for their needs, you’ll need to learn how to market your business -it’s the key to landing new bookkeeping clients and keeping them coming back.įortunately, there are a variety of low-cost effective ways, both online and in person, to find new bookkeeping clients and successfully grow your client base.
However, competition can be stiff when you’re up against other local professionals, online services, and the DIY approach. Building relationships online and through in-person networking is key to gaining quality leads, long-term clients, and referralsĪlmost every business owner needs a bookkeeper, and as a bookkeeping professional, you’re confident that you know your stuff.Online ads can help you maximize your reach and achieve higher lead conversion rates without busting your budget.Bookkeeping clients use a variety of online sources, including social media and search engines, to find businesses like yours.
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